OU Health Stephenson Cancer Center Overall Campaign.
This was a project I worked on for the OU Health Stephenson Cancer Center. Our goal was to take 4-5 current and former patients from OU Health Stephenson Cancer Center and shed their stories in a cohesive way. Each patient had either overcome a different type of cancer or is currently battling it.
We decided to have each patient wear colors that represented their type of cancer ribbon (breast cancer was pink, so we had Ashley wear a pink shirt).
My job during this campaign was to art direct.
Working with the Creative Director and account assistants in coming up with the look and feel of the campaign.
I was in charge of facilitating and coordinating photographers, the makeup team, and also helping create collateral for the campaign
I also helped co-direct the shoot.
Ashley.
When Ashley was diagnosed with breast cancer, she was only 32 years old. After finding a lump under her arm, she visited a mammography specialist and was referred to OU Health Stephenson Cancer Center for breast cancer treatment.
Ronnie.
As a two-time cancer survivor, Ronnie was no stranger to annual screenings. After sharing symptoms with his doctor, he had a lung screening and was diagnosed with lung cancer in 2019. Without cancer screenings, Ronnie would not be here to share his story.
