Oklahoma Children’s Hospital Kids Campaign
Not only was this a fun campaign, but it was also one of my favorites. Our goal in the campaign was to promote Oklahoma Children's Hospital using children who were current or past patients.
Over the course of 2 video shoots, we interviewed 7+ children on their experiences with the hospital as well as their personal experience with their sickness.
My roles:
Facilitate and manage photographers for the shoot. Direct them as to what sort of pictures we need to accurately give the feel of the campaign.
Help facilitate and manage the video team on what shots also accurately give the feel of the campaign.
Worked with the Creative Director to create the look at the feel of the campaign and digital and print pieces needed.
Coordinate with our make-up artist to match the lighting we were using.
Where Kids Soar & Hope is Real.
Our goal for this campaign was to introduce the newly rebranded Oklahoma Children’s Hospital through a campaign that focused not only on the hospital but also the experiences the children go to during their stay at the hospital.
